In the UK the company grew beyond the boundaries of Toni&Guy to work with forward thinking salons throughout the UK, although maintaining its link via educational and image support with Toni&Guy. As the sales force was expanded and the salon base increased, so the branding grew with a strong PR campaign and national advertising.

By the 1990’s TIGI Haircare products were being sold widely throughout the USA and from the UK base had expanded into Europe with strong growth in both Italy and Germany. By the end of the 20th Century, TIGI were represented throughout Europe and Scandinavia, the Far East and Australasia and had become a strong player in the field of professional hair products.

The company has moved from strength to strength. A strong international marketing policy supports retailing and aids business growth for salons using and recommending the products. A team of Educators work with salon owners and their staff to motivate, give a variety of business support and product knowledge.

TIGI encompasses the TIGI Haircare classic line, TIGI Essensuals - a pampering line with essential oils and the hugely successful, fast developing youth culture orientated, Bed Head (font)range. To complete their image solution TIGI have also launched a cosmetic line, training makeup artists to work within the salons and to complete a comprehensive service.

TIGI’s mission is to be the global leader of the hairdressing industry in fashionable hair care and cosmetic retailing with full educational training and business development support. Its priorities are quality, innovation and customer service of benefit to both the salon owners and the end-user, the salon client.